Newton startup Wellcoin makes fitness pay - BetaBoston

posted on 02 Aug 2015 09:32 by tackyruler1239
Email him from

Follow Hiawatha about Twitter - Facebook - Google+

"We're wanting to produce a neighborhood regarding those who value their particular health," stated Laffel. Right now the Boston doctor is reviving the actual concept inside a bid to make physical fitness spend off.

Wellcoinoffers rewards to shoppers after they visit your gym, jog one mile or two, or even eat a proper meal, or even when they create a blood donation.

Hiawatha Bray is a technologies reporter for the Boston Globe. Laffel's co-founder,JP Pollak, holds a new doctorate within personal computer science from Cornell University.

Members have the maximum possible quantity of Wellcoins after they work using a software app or fitness device to verify that will they've really worked out.

In exchange, an individual gets Wellcoins -- digital tokens in which can be exchanged regarding gift cards anddiscounts coming from companies likeWhole foods Market, Reebok, Puma, Skechers, Sports Authority as well as Dick's Sporting Goods. in addition, Wellcoin customers obtain returns for rating each and every other's photos. As Well As who desire for you to revenue through it.

"Wellcoin developed your world's very first wellness currency," mentioned Wellcoin co-founderGlenn Laffel, a new former cardiac transplant physician in Boston's Brigham & Women's Hospital having a doctorate throughout health policy in the Massachusetts Institute of Technology. Or Perhaps any user will take photographs associated with hermorning run, your salad she's having with regard to lunch, as well as hervisit towards the company fitness center.

People of a specific grow older remember Green Stamps -- small coupons, good for savings or even free swag, that customers would receive in the supermarket checkout line. Your noontime salad may earn the user20 Wellcoins, whilst a vigorous workout might be excellent for60.

Wellcoin members track their own activities employing a smartphone app for Apple or perhaps Android devices. Your higher your image can be rated, thehigher your payout in Wellcoins.. To be Able To prove they've been operating out, userscan link Wellcoin to popular fitness toolslike the particular RunKeeper app or the Fitbit wearable entire body monitor. Photo evidence may be faked, but Wellcoin will rejectphotos that happen to become able to be employed a lot much more than when or even tend to be more than each day old